Welcome to Go Viral

"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning."
--Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die

"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how."
--Chris Anderson, author of Free: The Future of a Radical Price

"In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks anymore."


--Seth Godin, author of Tribes

"Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune."
--Jeff Jarvis

"Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read."
--Robert Safian, Editor-in-Chief, Fast Company

"Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way."
--Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back.

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.

In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.

All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

As the friends discover their heightened senses and animal-quick reflexes, they must combine their scientific curiosity with their newfound physical gifts to solve a cold-case murder that has suddenly become very hot--if they can stay alive long enough to catch the killer's scent.

Fortunately, they are now more than friends--they're a pack. They are Virals.

"If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning."
--Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die

"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how."
--Chris Anderson, author of Free: The Future of a Radical Price

"In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks anymore."


--Seth Godin, author of Tribes

"Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune."
--Jeff Jarvis

"Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read."
--Robert Safian, Editor-in-Chief, Fast Company

"Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way."
--Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back.

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.

In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.

All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

A groundbreaking guide for multiplying the impact of church plants

Based on a study that was commissioned by the Leadership Network, this book reveals the best practices in church planting and uncovers the common threads among them. A much-needed resource, this book will inform, guide, and even catalyze today's many church planting leaders. The authors clearly show leaders how to plant churches that create a multiplication movement and offer inspiration for them to do so. The book addresses their questions about what to do next in their church planting strategies, in light of research on what's actually working best.

• Author Ed Stetzer heads up LifeWay Research
• Provides reliable, credible information about what church planting strategies work best
• A volume in the Leadership Network Series

Offers a definitive guide for church planting and the burgeoning movement it is part of.

A world organized around centralized control, strict intellectual property rights, and hierarchies of credentialed experts is under siege. A radically different order of society based on open access, decentralized creativity, collaborative intelligence, and cheap and easy sharing is ascendant. —from Viral Spiral

From free and open-source software, Creative Commons licenses, Wikipedia, remix music and video mashups, peer production, open science, open education, and open business, the world of digital media has spawned a new "sharing economy" that increasingly competes with entrenched media giants.

Reporting from the heart of this "free culture" movement, journalist and activist David Bollier provides the first comprehensive history of the attempt by a global brigade of techies, lawyers, artists, musicians, scientists, businesspeople, innovators, and geeks of all stripes to create a digital republic committed to freedom and innovation. Viral Spiral—the term Bollier coins to describe the almost-magical process by which Internet users can come together to build online commons and tools—brilliantly interweaves the disparate strands of this eclectic movement. The story describes major technological developments and pivotal legal struggles, as well as fascinating profiles of hacker Richard Stallman, copyright scholar Lawrence Lessig, and other colorful figures.

A milestone in reporting on the Internet by one of our leading media critics, Viral Spiral is for anyone seeking to take the full measure of the new digital era.

The financial crisis that unfolded in September 2008 transformed the United States and world economies. As each day's headlines brought stories of bank failures and rescues, government policies drawn and redrawn against the backdrop of an historic Presidential election, and solutions that seemed to be discarded almost as soon as they were proposed, a group of thirty-three academics at New York University Stern School of Business began tackling the hard questions behind the headlines. Representing fields of finance, economics, and accounting, these professors-led by Dean Thomas Cooley and Vice Dean Ingo Walter-shaped eighteen independent policy papers that proposed market-focused solutions to the problems within a common framework. In December, with great urgency, they sent hand-bound copies to Washington. Restoring Financial Stability is the culmination of their work.

• Proposes bold, yet principled approaches-including financial policy alternatives and specific courses of action-to deal with this unprecedented, systemic financial crisis
• Created by the contributions of various academics from New York University's Stern School of Business
• Provides important perspectives on both the causes of the global financial crisis as well as proposed solutions to ensure it doesn't happen again
• Contains detailed evaluations and analyses covering many spectrums of the marketplace

Edited by Matthew Richardson and Viral Acharya, this reliable resource brings together the best thinking of finance and economics from the faculty of one of the top universities in world.

A groundbreaking guide for multiplying the impact of church plants

Based on a study that was commissioned by the Leadership Network, this book reveals the best practices in church planting and uncovers the common threads among them. A much-needed resource, this book will inform, guide, and even catalyze today's many church planting leaders. The authors clearly show leaders how to plant churches that create a multiplication movement and offer inspiration for them to do so. The book addresses their questions about what to do next in their church planting strategies, in light of research on what's actually working best.

• Author Ed Stetzer heads up LifeWay Research
• Provides reliable, credible information about what church planting strategies work best
• A volume in the Leadership Network Series

Offers a definitive guide for church planting and the burgeoning movement it is part of.